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“Appello has grown steadily since 2003 to its current position as the leading provider of complete mobile phone based navigation solutions,” notes Frost & Sullivan Research Analyst Vishnu Muralidharan. “Wisepilot, a customer-centric mobile navigation service solution launched in 2004, has been backed by superior account management and perceptive strategies, supporting the organic growth of the company.”
Navigation capable handset shipments to Europe grew more than 200 per cent in 2008. This trend is expected to continue and result in an exponential growth of 80 million units in 2010. Appello has capitalised on this trend by announcing several key strategic partnerships with telecom operators and handset manufacturers. Currently, Wisepilot is available with 13 telecom operators. Appello has also partnered with deCarta, one of the leading providers of location based services (LBS) platform.
“To ensure maximum reach and provide value to customers, Appello has invested in several innovative strategies; one of them being to offer Wisepilot as a standard preinstalled application on all GPS enabled phones,” comments Muralidharan. “Appello also has an attractive trial offer that allows consumers to learn the functioning of the navigation solution.”