Frost & Sullivan Market Leadership Award Recognises Appello’s Exceptional Overall Performance


The Frost & Sullivan Award for Market Leadership of the Year is given to the company that has exhibited market share leadership through the implementation of market strategy. The recipient has displayed excellence in all areas of the market leadership process, including the identification of market challenges, drivers and restraints, as well as strategy development and methods of addressing these market dynamics. Furthermore, the Award recipient has continually demonstrated solutions for monitoring market changes and for implementing superior market strategies. By utilising these strategies for success, the company has established itself as the market share leader in its respective industry.

Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

“Appello has grown steadily since 2003 to its current position as the leading provider of complete mobile phone based navigation solutions,” notes Frost & Sullivan Research Analyst Vishnu Muralidharan. “Wisepilot, a customer-centric mobile navigation service solution launched in 2004, has been backed by superior account management and perceptive strategies, supporting the organic growth of the company.”

Navigation capable handset shipments to Europe grew more than 200 per cent in 2008. This trend is expected to continue and result in an exponential growth of 80 million units in 2010. Appello has capitalised on this trend by announcing several key strategic partnerships with telecom operators and handset manufacturers. Currently, Wisepilot is available with 13 telecom operators. Appello has also partnered with deCarta, one of the leading providers of location based services (LBS) platform.

“To ensure maximum reach and provide value to customers, Appello has invested in several innovative strategies; one of them being to offer Wisepilot as a standard preinstalled application on all GPS enabled phones,” comments Muralidharan.  “Appello also has an attractive trial offer that allows consumers to learn the functioning of the navigation solution.”

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This entry was written by admin , posted on Monday March 30 2009at 11:03 am , filed under GPS / Galileo / Glonass, Mobile phone, lbs and tagged . Bookmark the permalink . Post a comment below or leave a trackback: Trackback URL.

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