Garmin today started the launch of its Nuvifone “navigation Phone” in Europe. Initially available in France and Switzerland from Garmin and in Poland, Czech Republic and Ukraine from ASUS, the Nuvifone G60 is however not supported by a single wireless operator across the continent making it a hard sell with a price tag of €599.
Other markets such as Russia are expected to be opened for this product, however no information was given by Garmin regarding Western European countries such as United Kingdom, Germany, Spain and Italy.
“We have limited ambitions in terms of sales for the Nuvifone G60 in Europe at this stage”, explained Gregoire Heugel, business development manager mobile at Garmin. “We will have much bigger ambitions in 2010 with several other products we have today in the pipe”.
In earlier public statements Garmin gave an estimate of one million Nuvifone to be sold in the first year of commercialization. Having in mind this limited distribution in Europe and the bad reviews given by media in the United States where the product is launching with AT&T, it is going to be difficult for Garmin management to fulfill the promises made to financial analysts about their mobile business.
Source GPS Business News