The nearest hotel is just a tap away, TomTom and Accor bring the freshest hotel locations to drivers
TomTom and Accor, the Europe’s leading hotel group have joined forces to make sure drivers can easily find a place to rest.
The two companies have simplified the process of finding and navigating to a suitable hotel with the use of the ‘Add to TomTom’ button on each hotel web page on accorhotels.com website. This provides drivers with the latest hotel locations and is updated daily to ensure that the information is reliable for drivers, especially useful when they are in unfamiliar places.
Accorhotels.com is the Accor booking portal with 5.000.000 visitors per month. Users have the choice of downloading all the hotels of the Accor Group – some 3,000 properties worldwide with the brands: Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, ibis, all seasons, Etap Hotel, hotelF1 – or downloading hotels by brand – for example all the Sofitel hotel locations. They can also easily download only one hotel positioning details from the ‘how to reach the hotel’ hotel web page in accorhotels.com, to their device.
And getting to the hotels is simplicity itself with TomTom’s award-winning navigation software. Users can just ‘navigate to POI’ and the device will do the rest, with hotel logos appearing on the map. Those who have hands-free calling on their device can also take advantage of the phone number embedded in the POI to call ahead.
“We are constantly driving forward the navigation experience for all our customers”, says Alain Pakiry, Senior Vice-president Marketing. “Accor is the latest partner helping us to deliver relevant, up-to-date content to drivers, when they need it, to achieve that.”
This new application is answering our customers’ needs and the Internet users’ wishes to easily find a place to stay wherever they want and wherever they are,” says Romain Roulleau, Deputy Senior VP Direct Sales, Accor. “This Win-Win collaboration enhances the consumers’ experience offering to Accor’s customers precise information concerning the location of our hotels and proposing a new service to TomTom’s clients.”
The two companies are planning to develop more content together, making the on-road experience even better.
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