This year Apple bought a mapping company, Placebase. At the time there was speculation that Apple might be planning to replace the Google Maps-based app with its own maps. And indeed Apple has dropped a broad hint that it may drop Google Maps from the next generation of iPhones. It appears that the company is planning a new mapping application that would not feature the Google Maps back-end.
Apple has started recruiting developers for its next-generation mobile map service. Announcing this on its job profile web page, Apple said: “We want to take Maps to the next level, rethink how users use Maps and change the way people find things. We want to do this in a seamless, highly interactive and enjoyable way. We’ve only just started.”
Apple currently uses Google Maps for its map application on the iPhone and iPod Touch. Relations between Apple and Google became strained when Apple earlier this year declined to include Google Latitude in the Apple App Store. Tensions increased recently when Google launched its Google Maps Navigation service that currently only works with the Android.