Digital map provider Navteq today announced a new technology agreement that will allow the company to more rapidly deploy innovative collection capabilities and accelerate the collection, creation, and storage of 3D map data and visuals. Navteq and Microsoft have agreed to work together to support technological advancements in this area, through which Navteq will also provide Microsoft Corp. with 3D map data and visuals to power new mapping features.
Navteq has been a provider of map data to Microsoft for the past 10 years. With this new relationship, Navteq will help advance important 3D collection technologies which, when integrated into Navteq’s broader proprietary data collection process, will support the capture of a range of advanced navigable map features at an exceptional level of accuracy and scale, the company said.
Navteq will be integrating these new technologies into its field collection vehicles, and customers will be able to benefit from this technology deployment. This will accelerate not only the efficient integration of 3D visuals into the Navteq map, but also new product development, Navteq said. Microsoft will be able to deploy the visuals generated through these efforts to their consumers via Bing Maps.